We turn brands into immersive, three-dimensional experiences.
At Winning Exhibitions, we design and build fully customised exhibition stands that align with your brand, budget and creative vision, maximising impact and engagement with every delegate who visits your space. We see trade shows as far more than advertising: dynamic, interactive environments that create rare face-to-face moments with your ideal audience.
As a boutique design agency, Winning Exhibitions places clients firmly at the heart of everything we do. Our commitment to this philosophy is reflected in how we work.
"We design & deliver exhibition stands that capture an audience's attention and elevate your brand's visibility."
Dan Winning / FounderExperiences realised in the real world
Our Portfolio
As firm believers that images speak louder than words, we invite you to explore our Portfolio. Every project featured has been fully realised in the real world: no speculative concepts or unbuilt renders, just genuine work brought successfully to life.
SOFTSWISS @ SBC Lisbon 2024
At SBC Lisbon 2024, SOFTSWISS marked 15 years of excellence with a stand designed for celebration and connection. 1-metre-high formed letters spelling 'Cheers!' anchored the space, creating an iconic photo opportunity. Gold accents threaded throughout — on fixtures, furniture edges, and illuminated details — infusing warmth and prestige into every touchpoint. A dedicated champagne bar became the social heart. Supporting AV content elevated the experience: stunning anamorphic visuals played across seamless LED surfaces, bending perception and drawing crowds with impossible depth and motion.
FeedConstruct @ ICE London 2022
Winning Exhibitions is thrilled to have delivered this stunning, client-designed 550sqm exhibition stand at ICE 2022 — one of our most ambitious and visually arresting projects to date. Divided into two distinct zones, this high-end environment was furnished with bespoke pieces finished in Metallo Fuso. The centrepiece: an attention-grabbing 8m wide double-sided LED ring. Five 4m wide reusable domes provided private meeting spaces. Extensive, locally sourced foliage — over 1,200 plants — provided visual balance, improving acoustics and creating an unforgettable atmosphere.
SOFTSWISS @ ICE Barcelona 2025
A bold re-invention of the acclaimed 2024 stand. At its heart: a stunning high-end VIP lounge crafted as a destination within the destination. Smoked acrylic panels with LED flex iconography channel fluid geometries inspired by Zaha Hadid. Synchronised lighting and AV transform static surfaces into dynamic storytelling canvases — calm and professional by day, energetic and immersive as the show unfolds.
PASCAL GAMING @ ICE London 2024
A genuinely unique aesthetic that appears to challenge the laws of physics — cantilevered forms, floating planes, and impossible angles stopped visitors mid-stride demanding closer inspection. Premium finishes, bespoke joinery and museum-grade presentation elevate product showcases into moments of discovery. The client celebrated this as their most successful project to date.
BOOMERANG @ iGB London 2025
An immersive brand experience bringing BOOMERANG to life with bold, unmistakable energy. Double-sided AV totems support a striking three-layered soffit — a sculptural fusion of BOOMERANG's signature icon with the iconic San Siro Stadium, honouring their AC Milan partnership. An innovative 3D AV configuration lets guests feature themselves within a wholly created BOOMERANG environment, generating shareable content and lasting memories.
Directors of Commercial Theatre.Brand storytellers.Creators of immersive experiences.
From SOFTSWISS and ICE gaming environments to Louis Vuitton Series 3, Mercedes-Benz launches, FashionTV, Adobe and global engagement installations, our work lives beyond a rendered concept. It moves, hosts, sells, entertains and gives delegates something to remember.
Like what you see?
SOFTSWISS @ SBC Lisbon 2025
A bold re-invention of the highly acclaimed 2024 stand, elevating every dimension while retaining the core DNA that resonated so powerfully. At its heart: a stunning high-end VIP lounge crafted as a destination within the destination. Smoked acrylic panels with contrasting LED flex iconography define the space — translucent, layered and luminous — channelling the fluid geometries inspired by Zaha Hadid.
BOOMERANG @ SBC Lisbon 2025
A unique immersive brand experience bringing BOOMERANG to life with bold, unmistakable energy. Double-sided AV totems support a striking three-layered soffit — a sculptural fusion of BOOMERANG's signature icon with the iconic San Siro Stadium, honouring their long-standing AC Milan partnership. High-grade materials and premium finishes reflect market-leading positioning.
InOut @ SBC Lisbon 2025
An evolution and strategic scaling of the original concept with significant reuse of fabricated assets. Semi-private, low-level lounge areas proved exceptionally popular. Extensive neon flex, glossy finishes and visual layering create depth and vibrancy, ensuring dramatic sight-lines from surrounding aisles while maintaining an open, inviting atmosphere.
PASCAL GAMING @ ICE Barcelona 2025
Clean geometry and precise detailing shape generous, open circulation, inviting visitors to explore without barriers. An extensive LED ecosystem wraps the structure with compelling, adaptive content that scales from ambient texture to headline impact. Material junctions, lighting temperatures and acoustic finishes calibrated with millimetre accuracy.
noda @ SBC Lisbon 2025
A refined destination built for clarity, comfort and connection. A large LED overhead acts as a dynamic sign-post, broadcasting captivating brand motions. Etched illuminated Perspex defines the architecture — floating brand icons glow with soft precision, guiding circulation while delivering a distinct noda signature. Semi-private meeting areas nestle behind translucent screens.
Why Work With Winning Exhibitions?
Dedicated Management
For larger projects, we appoint a dedicated on-site project manager to keep communication clear, decisions moving and delivery tightly controlled.
Design, Manage, Build & Engage
We fully commit to the four key exhibition services, creating captivating booths that blend form with function and amplify your brand.
High-Impact Environments
We deliver high-quality branded environments that elevate awareness of, and engagement with, our clients' brands, products and services.
Winning Exhibitions is a boutique design agency that places our clients at the front and centre of everything we do. We take real pride in the projects we deliver and only accept commissions where we feel we can significantly enhance the perception of our client's brand, products and services.
Our Values
Local Production Across the Globe
What Our Clients Say
In their own words
Hear it from the floor
Contact
Have a stand brief, an event date or simply an idea? Send it over. We aim to reply within 24 hours.
Send us your brief by email.
Tell us what you’re planning and we’ll come back with the right questions, ideas and next steps. We normally reply within 24 hours.
- Event and city
- Show dates
- Stand size
- Your ambition
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