Working to the marketing strapline “Places People Prefer” our Team designed a confident, simple and aesthetically pleasing stand that successfully ‘grabbed’ the attention of delegates with a stunning ’floating’ wall. High-grade mirror laminate to the base of the wall reflected the wooden flooring to create the illusion that the wall was ‘floating’ half a meter above the ground, a feature that added real drama to the space.
“People Places Prefer” can be seen to push through the wall, whilst on the reverse the strapline was recessed to ensure a consistent design narrative.
British Land was thrilled with the response of delegates to their stand and we have already begun to explore concepts for their presence at BCSC 2015.
British Land Plc