Tasked with creating a branded environment that built on the aesthetic successes of previous years, our Team delivered this stunning concept that responded positively to every requirement specified by our client.
The space was split in two at ground level by a meandering wall, mirrored above by a 19m long curved branded box banner, these elements created areas dedicated to specific product suites. The first captured the excitement of Amazing Gaming’s market leading Live Dealer Gaming whilst the other was devoted to their innovative Sports Book offering.
As in previous years, the stand was constructed from high-end materials that delivered a finish that perfectly reflected Amazing Gaming’s core commercial values of quality and innovation. The stand included a private meeting room; a 9m long hospitality bar, a live dealer studio (to allow guests the opportunity to experience the in-game excitement enjoyed by players across the world); a low-level lounge area to conduct introductory meetings as well as well-planned back-of-house areas to fully support the stand’s functioning during the show.
The design also featured a 6m wide curved LED video wall; 2no. suspended LED drums, several iPads and 2no. touchscreens that all combined to deliver a dynamic environment that attracted delegates and successfully raised awareness of Amazing Gaming’s brand, products and services.
ICE Totally Gaming 2020