A ‘living’ exhibition stand in response to the client’s marketing strapline – “Helping Retail Grow”.
British Land’s stand at the BCSE serves several functions; primarily it provides a dedicated branded meeting space for their Team to conduct business meetings, it also asserts their market leading position whilst providing a platform to promote their core marketing messaging.
The key feature of the stand was the rear ‘Union Jack’ wall, produced using real grass that was commissioned specifically for the event. The wall proved to be a very successful draw and talking point both in and out of the halls.
Client
British Land PLC
Expo
BCSC 2012
Location
ACC Liverpool
Size
54sqm
