Our Team designed and delivered this striking exhibition stand, in response to the client’s marketing strapline for the event – “Covering the full spectrum of Retail”.
British Land’s stand at the BCSE serves several functions; primarily it provides a dedicated branded meeting space for their Team to conduct business meetings, it also asserts their market leading position, promotes their core messaging and demonstrates their creativity.
The side-wall displayed silhouettes of everyday items that can be bought in any one of British Land’s retail malls, all shaded with a palette inspired by the colours of the spectrum. Working alongside advertising specialists Bull Rodger we also devised several secondary marketing messages in support of the core message.
Client
British Land PLC
Expo
Exhibition
Location
Olympia, London
Size
54sqm
