Our Team designed and delivered this striking exhibition stand, in response to the client’s marketing strapline for the event – “Covering the full spectrum of Retail”.

British Land’s stand at the BCSE serves several functions; primarily it provides a dedicated branded meeting space for their Team to conduct business meetings, it also asserts their market leading position, promotes their core messaging and demonstrates their creativity.

The side-wall displayed silhouettes of everyday items that can be bought in any one of British Land’s retail malls, all shaded with a palette inspired by the colours of the spectrum. Working alongside advertising specialists Bull Rodger we also devised several secondary marketing messages in support of the core message.

  • Client

    British Land PLC

  • Expo


  • Location

    Olympia, London

  • Size


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